market positioning + digital infrastructure

Become the undeniable #1 in your market, the name customers see first and choose without hesitation, without dude-bro agencies, chasing algorithms, or being outranked by less-talented competitors.

Book With Me

you're tired of

trying so damn hard.

You've tried running ads. You've tried updating your website. You've tried courses, and coaches, and marketing agencies that treat you like a number, and nothing is moving the needle.

The truth is:

+Your ads don’t work

+Your website doesn't work

+Your socials don't work

because they weren't built to work together.

Get On My Schedule

hey new friend! i'M alida

Customer Success Strategist & Brand Builder

A website alone won’t fix this. Here’s why.

A recent client came to me because she wanted a new website. During the consultation I found out she was paying $50/day for Facebook ads and hundreds of dollars a month to an agency...and she wasn't breaking even.

She ditched the marketing agency, cancelled a bunch of subscriptions that were not serving her business anymore, and we implemented my plan. With tweaked ads, new branding, a new website, and a fresh perspective:

↑ Website traffic up 47%

↑ Sales up 379%

↑ Orders Up 300%

Get On My Schedule

clear Messaging.

effective Website.

cohesive customer journey.

Let's Do This

Why i audit your entire customer journey before i touch your Website.

Welcome to Halo Home Store landing page featuring decor items.

Pretty Shopify Website Right?

If we just built them a website, sure… it might bring in a few more sales. But we’re not here for “a few more sales.”

We’re building generational wealth for a family-owned business. And that takes strategy. So we didn’t just redesign a site. We:

Cut out the agency fees and expensive subscriptions they weren’t even using.
Elevated their visual branding (big props to Catherine Honeycutt for that!) and clarified their brand story so they’re positioned as the clear leader in the local snacking market.
Implemented my Expansion Engine SEO strategy to lock in long-term visibility and own their search territory.
Refined their ads to align with what’s actually converting in 2026.
Solved a lingering customer service issue that had been draining their time for years (no more constant back-and-forth explanations).

That’s the difference between “we need a website” and “we’re building an asset.”

Your Total Brand Transformation starts at $15,000. Book Here.

Becoming A Category Of One

Advantage Therapy Solutions had an interesting problem. They were one of the first light therapy clinics in the country… but how does SEO work when no one knows to search services you offer?

If people don’t know what light therapy is, how do you get them to your website?

Here’s what we did: We stopped trying to rank for “light therapy.” And we started ranking for pain.

Back pain.
Neck pain.
Arthritis.
Plantar fasciitis.
Joint inflammation.
Neuropathy.

We built strategic condition-based pages that answered the exact questions people were already typing into Google at 2am when they couldn’t sleep.

Instead of trying to educate the market first, we met them where they already were.

Then we layered in authority.

Research-backed content.
Clear explanations.
Internal linking that positioned light therapy as the solution.

SEO isn’t about ranking for what you call your service.

It’s about ranking for the problem your customers are trying to solve.
Turning Your innovative service into a booked schedule starts at $15,000. Book Here.